Thursday, January 27, 2011

Marketing 101-part 2

See Marketing 101 for the background on this follow up:

Today was the day I picked up another Loyalty Card for the BP program described in "Marketing 101" at another BP gas station.

I also check back with the restaurant.com website, and now the two Champaign restaurants are no longer listed. In fact in searching out local participating restaurants, I found that there were NONE listed within 100 miles of either Danville or Champaign.

So....my opinion on the BP promotion has been elevated. Not so with restaurant.com.

Stay tuned for the next adventure in Marketing 101 coming soon!

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